Brand ME India - Case Studies
Had undertaken brand activities for Kanan Devan Tea / Chakra Gold Tea / Tata Coffee. The brand Mohanlal’s taste buds was conceived and executed well in FMCG segment. This brand was subsequently acquired by Easterb Group. Worked for developing the Brand “Spice Mist” for SIGCC Ltd and entered into a marketing alliance with TGBL to market cardamom and black pepper in consumer packs. Handled In-House training in dealer motivation and training with AVT. Handling Management classes and seminars.
